OTHM Level 7 Diploma in Strategic Marketing
OTHM Awarding Body
Average Completion Time: 6-18 Months
Course Level: 7
Study Method: Online
Study Units: 6 Units
Assessment Based
The OTHM Level 7 Diploma in Strategic Marketing is a postgraduate qualification designed to provide professionals with the skills, knowledge, and strategic insights needed to excel in senior marketing positions.
The OTHM Level 7 Diploma in Strategic Marketing is a regulated qualification at the same level as a master’s degree, offering a comprehensive understanding of marketing strategies and leadership techniques. The course is ideal for marketing professionals looking to enhance their expertise and advance their careers by focusing on key areas such as strategic planning, digital marketing, consumer behavior, and brand management.
The OTHM Level 7 Diploma in Strategic Marketing is an ideal choice for marketing professionals looking to step up into leadership roles. With its focus on strategic thinking, leadership development, and market insights, this qualification prepares you for the challenges of modern marketing. Whether you’re aiming for a director role, pursuing an MBA, or simply expanding your marketing expertise, this course provides the knowledge and credentials to achieve your goals.
Entry Requirements
To be eligible for the OTHM Level 7 Diploma in Strategic Marketing, learners must meet the following criteria:
Educational Qualifications:
An honours degree in a related subject, or a UK Level 6 qualification, or an equivalent overseas qualification.
Mature Learners with Management Experience:
Learners aged 21 years or older at the start of the course.
Mature learners (aged over 21) with relevant management experience may also be eligible. However, it’s important to check with the delivery centre regarding the specific experience requirements before registering for the programme.
English Language Proficiency:
If you are from a non-English speaking country, you may be required to provide evidence of your English language competency (e.g., IELTS score).
These entry requirements ensure that learners have the necessary academic background and professional experience to succeed in this postgraduate-level qualification. If you’re ready to advance your career in strategic marketing and have the required qualifications and experience, the OTHM Level 7 Diploma in Strategic Marketing could be the right step for you.
Equivalences
Level of Qualification:
The OTHM Level 7 Diplomas are positioned on the Regulated Qualifications Framework (RQF) at the same level as a master’s degree.
These diplomas are ideal for those seeking advanced qualifications but prefer a shorter, more focused pathway.
Course Duration:
The Level 7 diplomas are shorter in duration compared to a full master’s degree. They are 120 credits in total, which is equivalent to the taught component of a master’s.
Next Steps to Complete a Full Master’s:
While the Level 7 diploma provides comprehensive learning and expertise, it does not include the dissertation component, which is essential for a full master’s degree.
To achieve a full master’s degree, learners must proceed to the dissertation stage (60 credits) at a university that offers a master’s top-up programme.
Advanced Standing:
The OTHM Level 7 Diplomas provide advanced standing for learners who wish to continue their education and complete a master’s degree at many universities, both in the UK and internationally.
These features make the OTHM Level 7 Diplomas a flexible, efficient route to higher-level academic and professional qualifications.
Qualification structure
The OTHM Level 7 Diploma in Strategic Marketing comprises 6 mandatory units, totaling 120 credits. The qualification requires a total of 1200 hours of Total Qualification Time (TQT), which includes 600 Guided Learning Hours (GLH). This structure ensures a comprehensive learning experience, equipping learners with the advanced skills needed for leadership roles in marketing.
Mandatory Units
| Sr.# | Unit Title |
| 1 | Contemporary Issues and Principles of Marketing (20 credits) |
| 2 | Consumer Behaviour and Market Communications (20 credits) |
| 3 | Digital and Social Media Marketing (20 credits) |
| 4 | Contemporary Challenges and Strategic Marketing (20 credits) |
| 5 | Strategic Brand Management (20 credits) |
| 6 | Marketing Research Project (20 credits) |
Who is this Course For
The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals who want to enhance their marketing expertise and step into senior leadership roles. This course is ideal for individuals looking to advance their career in marketing strategy and leadership. The course is suitable for:
Experienced Marketing Professionals:
Those with significant experience in marketing management who wish to gain advanced skills and knowledge to move into higher strategic roles.
Mid-Senior Managers:
Marketing managers, brand managers, communications managers, and business development managers looking to broaden their strategic perspective and enhance their leadership capabilities.
Aspiring Marketing Leaders:
Individuals seeking to transition into senior management positions, such as Marketing Director, Head of Marketing, Chief Marketing Officer (CMO), or Strategic Marketing Consultant.
Entrepreneurs and Business Owners:
Those running their own business and aiming to improve their marketing strategies, manage growth, and increase brand recognition in competitive markets.
Graduates with a Marketing or Business Background:
Those who hold a degree or relevant qualifications in marketing, business, or a related field and are seeking to specialize in strategic marketing at a senior level.
Future Progression
Successfully completing the OTHM Level 7 Diploma in Strategic Marketing opens up a wide range of career and educational opportunities. This qualification is designed to help you progress in your professional journey, whether you wish to advance in your current role or continue your studies. Key progression pathways include:
Career Advancement:
The diploma equips you with advanced strategic marketing skills, making you eligible for senior leadership roles such as Marketing Director, Chief Marketing Officer (CMO), Brand Manager, and other high-level positions in various industries.
It enhances your ability to lead marketing teams, develop comprehensive strategies, and drive business growth in competitive markets.
Further Study:
As the OTHM Level 7 Diploma is Ofqual-regulated, it provides the opportunity to progress to a Master’s top-up programme at universities in the UK and overseas.
You will receive advanced standing, meaning you can bypass some parts of a full master’s programme and focus on the dissertation or research-based components to complete your MBA or Master’s.
This qualification offers a pathway to both professional growth and academic progression, giving you the flexibility to choose between further study or enhanced career opportunities.
The Qualification Process
Qualification Process for the OTHM Level 7 Diploma in Strategic Marketing
- Eligibility Check and Application
- Ensure that you meet the entry requirements, including prior educational qualifications and relevant work experience in health and safety or a related field.
- Complete the application process through an approved OTHM training center, providing any necessary documentation and proof of qualifications.
- Enrollment and Orientation
- Once accepted, enroll in the course and participate in an orientation session to understand course requirements, timelines, and assessment methods.
- Course Study and Learning Activities
- Engage with six mandatory units that cover key areas of occupational health and safety management.
- Dedicate 1,200 hours of Total Qualification Time (TQT), including 600 Guided Learning Hours (GLH) through lectures, study materials, and interactive sessions.
- Assessment and Evaluation
- Complete unit assessments, which may include assignments, case studies, reports, and practical projects, to demonstrate your understanding of course content.
- Assessments are reviewed and graded by the center and are externally verified by OTHM to ensure quality and rigor.
- Certification
- Upon successful completion of all units and assessments, receive the OTHM Level 7 Diploma in Strategic Marketing
- Future Progression
- With this diploma, pursue career advancement in health and safety management, apply for Chartered status, or consider further academic progression, such as a Master’s degree.
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The Global Training and Certification Service (TGTCS) Is Associate Training partner of Inspire College of Technologies (ICTQual UK) . TGTCS is offering all OTHM qualifications in association with ICTQual.